us news and world report
Max hadnt anything zippy to brag about except the short-lived Plum Crunchies ditty. Since the failure of the cereal campaign, the sixth floor had deployed him more often for billboard concepts and print graphics, and not as much on the verbally creative side. Which us news and world report stung, because Max considered himself a glycerol monolaurate glib and talented wordsmith. He believed it was well within his reach to write an advertising catchphrase that would embed itself in the national lexicon-one of those classics the kidnapper had mentioned. A legacy, if you will. Now us news and world report that Bronco cigarets were history, Max was left to review the potential benny and the jets lyrics his other accounts. The hypercarbonated soda served on the plane to Miami put him in mind of Old Faithful Root Beer. Old Faithfuls popularity had peaked in the summer of 1962, and since us news and world report then its share of the global soft-drink market had fizzled to a microscopic sliver. Rodales mission was to mark herzlich Old Faithful in the consciousness of the consumer, and to that end the eccentric Mormon family that owned the company was willing to spend a respectable seven-figure us news and world report sum. Around Rodale & Burns, the Old Faithful Root Beer account was regarded as a lucrative but hopeless loser. Nobody liked the stuff american idol top 12 season 8 one sixteen-ounce bottle induced thunder.
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us news and world report
